Privacy Statement

This Privacy Statement (“Statement”) applies to Octárna, s.r.o. We value your business relationship and, more importantly, your loyalty. We recognize that privacy is an important issue.  We have developed this Statement to explain our practices regarding the personal information we collect from you or about you through our website, through written or verbal communications with us, when you visit our hotel, restaurant or from other sources. By using our products or services and/or by agreeing to this Statement, e.g. in the context of registering for any of our products or services, you understand and acknowledge that we will collect and use personal information as described in this Statement.

Please note that this Statement does not apply to our processing of personal information on behalf of and subject to the instructions of third parties such as airlines, car rental companies and other service providers, companies that organize or offer packaged travel arrangements, marketing partners, or corporate customers.


The personal information we collect

We may collect personal information on every contact, every interaction with a guest, and on any aspect of our business. Such personal information may include: your contact information; information relating to your reservation, stay or visit to our location; participation in a contest, lottery or marketing program; information relating to the purchase and takeover of products or services; personal characteristics, nationality, income, passport number and date and place of issue; travel history; payment information such as a credit card number and other card information, as well as authentication information and other billing and account details related to mobile document issuance; guest preference; marketing and communication preferences, reviews and opinions about our hotel, relaxation center or restaurant (if identified or associated with you); connection with the loyalty program; as well as other types of information that you choose to provide to us or that we may obtain about you.

We can also record data about traveling together, including names. For quality assurance and training purposes, we may also collect and store information and records related to conversations, including recordings or monitored recordings of customer calls or SMS messages.


In addition, we collect other personal information in certain cases, such as:

Surveys: We may request demographic or other personal information as part of customer surveys.

 Hotel Data Collection: We collect additional personal information during registration/check-in at our hotel, including such information as may be required by local laws. We may also use closed circuit television and other security measures at our hotel, relax center or restaurant that may capture or record images of guests and visitors in public areas. We may also use closed-circuit television and other technologies that record sound or video for the protection of our staff, guests and visitors to our hotel where permitted by law. In addition, we may collect personal information in connection with on-property services, such as concierge services, health clubs, spas, activities, child care services, rentals.

  Event profiles: If you plan an event with us, we collect meeting and event specifications, the date of the event, number of guests, details of the guest rooms, and, for corporate events, information on your organization (name, annual budget, and number of events per year). We also collect information about the guests that are a part of your group or event. If you visit us as part of a group, we may have personal information about you provided to us by the group and may market to you as a result of your stay with a group or attendance at an event in accordance with your preferences as permitted by law. If you visit us as part of an event, we may share personal information about you with the event planners, as permitted by law. If you are an event planner we may also share information about your event with third-party service providers who may market event services to you as permitted by law.

 Social Networking: If you choose to participate in Octárna s r. o. sponsored social media activities or offerings, we may collect certain information from your social media account consistent with your settings within the social media service, such as location, check-ins, activities, interests, photos, status updates and friend list. We may also allow you to enter into contests to provide photos, such as of your stay with us, which you may share with your connections on social media for votes, shared offers or other promotions.

In addition to the information we collect directly from you, we may also infer information about you from the information you provide us or from other information we receive.




Use of your collected personal information

We use your personal information in a number of ways, including to provide and personalize the services you request and expect from Octárna s.r.o., to offer you the expected level of hospitality in-room, restaurant and relax center, conduct direct marketing and sales promotions and as set forth below in more detail.

Marketing and Communications: When permitted by law, we may use your personal information to provide or offer you information about special events and customized special events and other marketing communications. We may use your information to provide you with reports on stays, bills, alerts and booking confirmations, send marketing messages and conduct surveys, lotteries, prize draws and other contests. We can conduct this communication by e-mail, mail, online advertising, social media advertising, telephone, and text messaging (including SMS and MMS). With your consent, we also use user-generated content (such as photos) from social media services to provide exposed ads on our sites.

Service Improvement: We may use your personal information to improve the services offered by Octárna, spol. s r. o. and to ensure that our offer of our products and services is interesting for you. Based on your personal information, we also provide you with the expected level of hospitality in the rooms, restaurant and relaxation center.


Personal information we share

In order to offer you the expected level of hospitality and provide the best service, we may share your personal information between our service providers and other third parties, as set forth in detail below:

Group events or meetings: f you visit hotel as part of a group event or meeting, information collected for meeting and event planning may be shared with the organizers of those meetings and events, and, where appropriate, guests who organize or participate in the meeting or event.

Business Partners: We may work with other companies to provide you with products, services, or offers based on your experience at our hotel or restaurant, and we may share your information with our business partners.

On-property services: We may share your personal information with independent local service providers such as concierge services, spa services, golf or culinary experiences, etc. Other: Octárna, s.r.o. may disclose personal information in order to: (i) comply with applicable laws, (ii) respond to governmental inquiries or requests from public authorities, (iii) comply with valid legal process, (iv) protect the rights, privacy, safety or property of Octárna s.r.o., site visitors, guests, employees or the public, (v) permit us to pursue available remedies or limit the damages that we may sustain, (vi) enforce our websites’ terms and conditions, and (vii) respond to an emergency.


Other information


We may use cookies or other technologies (such as pixel tags, web beacons, transparent GIFs, links in emails, JavaScript, device IDs assigned by Google or Apple, or similar technologies) to collect information on our site. If at any time you wish to delete or block cookies from your device, you can update your browser settings (see your browser’s Help menu for information on how to clear or block cookies). The company Octárna, s r.o. is not responsible for your browser settings. Visit for helpful and simple instructions on how to manage cookies across different Internet browsers.

To learn more about targeted advertising based on your interests and to block cookies from our suppliers and other advertisers, and to send and display targeted content and targeted advertising, please visit!/ and http: // www.



 Sensitive information

The term “sensitive information” refers to information related to your racial or ethnic origin, political opinions, religious or personal beliefs, trade union membership, health, sex life or orientation, genetic information, criminal history or any biometric data for unique identification. Usually, we do not collect sensitive information unless you voluntarily provide it to us. We may use health data provided by you to serve you better and meet your particular needs (for example, the provision of disability access).

Personal data of children

We do not knowingly collect personal information from individuals under 18 years of age. As a parent or legal guardian, please do not to allow your children to submit personal information without your permission.



Links to third-party websites and services

Our site may contain links to third parties’ websites. Please note that we are not responsible for the collection, use, maintenance, sharing, or disclosure of data and information by such third parties. If you provide information on and use third-party sites, the privacy policy and terms of service on those sites are applicable. We encourage you to read the privacy policies of websites that you visit before submitting personal information.


Protection of personal data

The company Octárna, s.r.o. will take reasonable measures to: (i) protect personal information from unauthorized access, disclosure, alteration or destruction, and (ii) keep personal information accurate and up-to-date as appropriate. We also seek to require our affiliates and service providers with whom we share personal information to make reasonable efforts to maintain the confidentiality of your personal information. For online transactions, we use standard technology measures to protect the privacy you provide to us through our site. Unfortunately, it is not possible to guarantee complete security for any security or data transmission system over the Internet.

For your own privacy, we recommend that you do not send us credit card numbers or other confidential personal information in the email.

We will not contact you with a mobile phone / text message or email to ask for confidential personal information or credit card details. If you receive this type of request, you should not respond to it. In this case, please inform us at


Changing and accessing your personal information

To the extent required by applicable law, you may require us to keep you informed of the personal information we store about you and, if applicable, ask us to update, correct and / or delete your personal information held in our active database. We will make all required updates and changes within the time limits set by applicable law and, if permitted by law, we may charge appropriate fees to cover the costs of meeting such request. Furthermore, under certain legal conditions, you may request that we cease to share your personal information with our business partners or that Octárna, s r. o. stopped using your personal information. We will ensure that such requests are met in accordance with applicable laws.


Retaining of personal data

We retain personal information about you for the period necessary to fulfill the purposes outlined in this Statement, unless a longer retention period is required or permitted by applicable law.

We will destroy your personal information as early as practicable and in a way that the information may not be restored or reconstructed.


If printed on paper, the personal information will be destroyed in a secure manner, such as by cross-shredding or incinerating the paper documents or otherwise and, if saved in electronic form, the personal information will be destroyed by technical means to ensure the information may not be restored or reconstructed at a later time.




Choices – marketing communications

If you have provided us with your personal information (e-mail address, fax number, e-mail address or telephone number), we may inform you of our products and services or invite you to events via email, online advertising, social media, phone, text messaging (including SMS and MMS), regular mail, our call center, and other means.


If you do not wish to receive marketing materials from us by email, you can cancel your subscription at any time by using the unsubscribe feature in the email you receive from us.

Statement modification

We may modify this Statement from time to time. When we make material changes to this Statement we will post a link to the revised Statement on the homepage of our site. Any changes to our Statement will become effective upon posting of the revised Statement on the site. Use of the site, any of our products and services, and/or providing consent to the updated Statement following such changes constitutes your acceptance of the revised Statement then in effect.

Please contact us by e-mail or by post at Octárna, s r.o., Tovačovského 318/18, Kroměříž 767 01, tel. +420 573 505 655. We will deal with your application in accordance with the valid Czech legislation on personal data protections.

If you conclude that your rights have been violated in connection with our processing of the Data, you may file a complaint with the Office for Personal Data Protection, registered at Pplk. Sochora 27, 170 00 Prague 7, Czech Republic,